Mahindra & Mahindra and Aston Martin

Mahindra & Mahindra is going hard for the bidding of of elite and luxurious car catering to niche segment, British's iconic car Aston Martin. M&M is basically known for its SUVs Bolero, Scorpio and XUV500 who are faring well in the market for quite some time.Apart from these success story they had had their bit of failure in sedan car joint venture with Renault. All the while the talk which was also attracting many that whether M&M if emerged as winner would be able to sustain the iconic status of car or would it get diluted if it gets in to the hands of Indian owner. But those who are creating this grapevine have probably forgotten the acquisition of Land rover and Jaguar by Tatas who also had no experience in handling luxurious car before that or even they acquired the premium hotel from the foreign hands. At the end it is all about management ethics of the company which takes the brand forward which was reflected by Tatas and hope it would be exhibited by M&M as well.